For electricians
Marketing and systems for electricians who are sick of losing jobs to voicemail.
Most of NetWorth Digital's clients are electrical contractors. Solo operators, two-van outfits and small commercial teams, from the Sunshine Coast to Adelaide.
Founder-led. Adelaide based. Australia-wide.
The problem
What owners tell Pav on the first call
- You are in a roof space when the phone rings. By the time you climb down, the switchboard job has gone to whoever answered.
- Word of mouth is steady but it ties you to one patch and one price. You want work you can choose.
- EV chargers, batteries and switchboard upgrades are the margin jobs, and the people searching for them are finding the sparky with 120 reviews and a Google Ad.
The shift
What the system looks like for an electrical business
Search ads by job type
Switchboard upgrades, EV charger installs, hot water, smoke alarms, emergency call-outs. Each with its own page and its own tracking number so you know what is working.
Nothing goes to voicemail
Missed-call text-back fires in seconds. An AI voice agent can answer overflow and after-hours, flag emergencies, and book standard jobs into your calendar.
ServiceM8 and Xero stay
GoHighLevel sits in front for leads, quotes follow-up and reviews, and syncs with the job and invoicing tools you already use.
What we build for electricians
The services that matter most in your trade
Current and recent work includes a Google Ads search build and AI voice agent for a South Australian electrical business, GoHighLevel systems for electrical contractors in Queensland and New South Wales, and websites for electricians on the Sunshine Coast and in the Northern Rivers.
Google Ads management
High-intent searches for the jobs with margin: switchboards, EV, batteries, emergencies.
How it worksGoHighLevel CRM and automation
Missed-call text-back, quote follow-ups, review requests off paid invoices.
How it worksAI voice agents
Answer every call when you are on the tools, escalate the emergencies.
How it worksWebsites and landing pages
A page per job type that loads fast on a phone and tracks every call.
How it worksHow it works
Three steps from first call to a system that runs
Book a call
Thirty minutes with Pav. You talk through where leads come from, where they go missing and what a good month looks like. No deck.
Get a mapped-out system
You get a plan drawn end to end: the ads, the CRM, the follow-up, the AI pieces, what each costs and what it replaces. It is walked through live on a second call, never emailed cold.
Launch and scale
Pav builds it, connects it to your tools and switches it on. Tracking runs from day one so budget moves toward whatever is producing booked jobs.
Talk to Pav
Bring a month of enquiries. Leave with a plan.
The call is thirty minutes and specific to electricians. No deck, no pitch. Pav reads every enquiry himself and replies personally.
The fastest way to get an answer is a call.
Thirty minutes, no deck. Bring the parts of your business that frustrate you most and leave with a mapped-out system. Pav reads every enquiry himself and replies personally.
Engagement
Three ways to work with NetWorth Digital
Every engagement is custom-scoped. There is no public rate card. Pricing is walked through on the strategy call once the system is mapped.
- Direct access to Pav, who does the work
- Tracking set up before a dollar is spent
- Everything built in your own accounts: you own it
- Pav reads every enquiry himself and replies personally.
Ads management retainer
Scoped on the call
per month plus ad spend
Google Ads, Meta Ads or both, run by the person who built the landing page and the CRM behind it.
- Campaign build, keywords, audiences and creative direction
- Conversion tracking to the job, not the click
- Landing page and CRM tuning as data comes in
- Plain-English monthly report: spend, enquiries, booked jobs
Build project
Scoped on the call
one-off, scoped on the call
GoHighLevel CRM, automations, a website or landing page, or all three, built and handed over working.
- Pipeline, inbox, calendars and follow-up sequences
- Integrations with Xero, ServiceM8, Tradify, Jobber and similar
- Training for you and your team, recorded
- Thirty days of post-launch fixes included
AI systems
Scoped on the call
build plus monthly running cost
An AI voice agent on your line, or an agentic system that does the admin work between your tools.
- Scripted and tested against your real call types
- Books, qualifies and summarises into the CRM
- Human handover rules you control
- Call transcripts and monthly tuning
Do you work with solo sparkies or only bigger outfits?
Both. Most clients are between one and ten staff. For a solo operator the first build is usually missed-call text-back, a CRM and one Google Ads campaign on the highest-margin job type.
I had a bad Google Ads experience. Why would this be different?
Most bad experiences come from campaigns sent to a home page with no tracking, so nobody could prove or disprove anything. Here, each job type gets its own page and number, and the report shows booked jobs, not clicks.
Can the AI answer technical questions?
It qualifies rather than diagnoses. It finds out what the job is, where, how urgent and whether power is out, then books or escalates based on your rules.
Do you understand licensing and compliance in my state?
Enough to make sure your licence number is where it needs to be on ads and pages, and to keep claims within what you can back up. You remain responsible for your compliance obligations.
What is the first step?
A thirty-minute call. Bring your last month of enquiries and your biggest frustration. You leave with a mapped-out system and a clear idea of cost.
Stop losing electrical jobs to voicemail.
Book a thirty-minute call with Pav. Bring the parts of your business that frustrate you most and leave with a mapped-out system.
Founder-led. Adelaide based. Australia-wide. Pav reads every enquiry himself and replies personally.