Meta Ads management
Meta Ads with a follow-up system attached, so paid leads actually get called.
Facebook and Instagram campaigns for solar, batteries, pressure cleaning, clinics and landscaping, feeding a CRM that texts the lead back before you have finished the job you are on.
Founder-led. Adelaide based. Australia-wide.
The problem
What owners tell Pav on the first call
- Lead forms produce names and numbers, but they sit in Ads Manager until someone remembers to download the spreadsheet.
- You boosted a few posts, got some likes, and have no idea whether any of it turned into a job.
- The agency reports cost per lead. You care about cost per installed system or cost per booked clean, and nobody can tell you that number.
The shift
What changes when Meta leads land in a system
Instant text-back
The moment a lead form is submitted, GoHighLevel sends an SMS, creates the contact in your pipeline and alerts you. The lead is warm for minutes, not days.
Creative built from real jobs
Before and after shots, install photos, short clips from the ute. Real work from your business outperforms stock every time, and we help you capture it.
Measured to the job
Pipeline stages feed back to Meta as conversion events, so the algorithm learns what a good lead looks like for your business, not just who clicks.
What is included
What every Meta Ads engagement includes
Scoped on the call. Built in your own accounts. Owned by you.
Recent work
Lead-generation campaigns and ad creative direction for an Adelaide pressure cleaning business, with every Meta lead flowing into a GoHighLevel pipeline and an automated text-back sequence.
Client names and figures published with written permission only. Case studies
- Campaign structure by offer and audience in your own Meta Business account
- Lead form or landing page build, connected to GoHighLevel in real time
- Pixel and Conversions API setup with pipeline-stage events
- Creative direction and copy, using your real photos and footage
- Instant SMS and email follow-up sequence for every new lead
- Monthly report: spend, leads, qualified leads, booked jobs
How it works
Three steps from first call to a system that runs
Book a call
Thirty minutes with Pav. You talk through where leads come from, where they go missing and what a good month looks like. No deck.
Get a mapped-out system
You get a plan drawn end to end: the ads, the CRM, the follow-up, the AI pieces, what each costs and what it replaces. It is walked through live on a second call, never emailed cold.
Launch and scale
Pav builds it, connects it to your tools and switches it on. Tracking runs from day one so budget moves toward whatever is producing booked jobs.
Industries
Where Meta Ads works hardest
Further reading: Google Ads vs Meta Ads for service businesses: where to put the first dollar
The fastest way to get an answer is a call.
Thirty minutes, no deck. Bring the parts of your business that frustrate you most and leave with a mapped-out system. Pav reads every enquiry himself and replies personally.
Engagement
Three ways to work with NetWorth Digital
Every engagement is custom-scoped. There is no public rate card. Pricing is walked through on the strategy call once the system is mapped.
- Direct access to Pav, who does the work
- Tracking set up before a dollar is spent
- Everything built in your own accounts: you own it
- Pav reads every enquiry himself and replies personally.
Ads management retainer
Scoped on the call
per month plus ad spend
Google Ads, Meta Ads or both, run by the person who built the landing page and the CRM behind it.
- Campaign build, keywords, audiences and creative direction
- Conversion tracking to the job, not the click
- Landing page and CRM tuning as data comes in
- Plain-English monthly report: spend, enquiries, booked jobs
Build project
Scoped on the call
one-off, scoped on the call
GoHighLevel CRM, automations, a website or landing page, or all three, built and handed over working.
- Pipeline, inbox, calendars and follow-up sequences
- Integrations with Xero, ServiceM8, Tradify, Jobber and similar
- Training for you and your team, recorded
- Thirty days of post-launch fixes included
AI systems
Scoped on the call
build plus monthly running cost
An AI voice agent on your line, or an agentic system that does the admin work between your tools.
- Scripted and tested against your real call types
- Books, qualifies and summarises into the CRM
- Human handover rules you control
- Call transcripts and monthly tuning
Is Meta better than Google for my business?
Google catches people already searching for the job. Meta creates demand for jobs people were not actively searching for, which suits solar and battery offers, seasonal cleaning, and allied health programs. Most clients end up with both, but we start where the first dollar is most likely to return.
Will I have to film content?
Some, yes. A phone and five minutes at the end of a job is enough. Real footage of your work beats anything a designer can produce, and we give you a short list of exactly what to capture.
How fast do Meta leads need a response?
Within minutes. Meta leads cool quickly because the person was scrolling, not searching. That is why every campaign ships with an automated SMS reply and a pipeline alert built in.
What about low-quality leads?
Qualifying questions in the form, conditional follow-up based on the answers and conversion events tied to pipeline stages all push the algorithm toward better leads over time.
Who owns the ad account and the pixel?
You do. Campaigns run inside your own Meta Business Manager and the pixel is yours.
Get Meta Ads that reports booked jobs.
Book a thirty-minute call with Pav. Bring the parts of your business that frustrate you most and leave with a mapped-out system.
Founder-led. Adelaide based. Australia-wide. Pav reads every enquiry himself and replies personally.