Google Ads management
Google Ads that are measured in booked jobs, not clicks.
Search campaigns for electricians, solar installers, cleaners, clinics and landscapers, built by the person who also builds the page the click lands on and the CRM it feeds.
Founder-led. Adelaide based. Australia-wide.
The problem
What owners tell Pav on the first call
- You have paid an agency for Google Ads before and got a monthly PDF full of impressions and a phone that did not ring any more than it did already.
- The campaign sends people to your home page, the enquiry goes to an inbox nobody checks on site, and by the time you call back they have booked someone else.
- You cannot tell which keyword produced the $12,000 switchboard job and which one produced forty tyre-kickers, so you cannot move the budget.
The shift
What changes when the ads are wired into a system
One campaign per job type
Switchboard upgrades, EV chargers, hot water, solar and battery, bond cleans: each gets its own ad group, its own landing page and its own call tracking number.
The lead lands in a pipeline
Form fills and calls go straight into GoHighLevel. The caller gets an SMS within a minute. You get a notification with the job details, not a vague email.
Budget follows the jobs
Conversions are the booked job, imported back into Google Ads. Over time the account learns which searches turn into invoices and bids on those.
What is included
What every Google Ads engagement includes
Scoped on the call. Built in your own accounts. Owned by you.
Recent work
Search campaign build for a South Australian electrical contractor with a responsive search ad library per job type, plus Google Ads landing pages for a solar installer, each page tied to its own campaign and tracked into the client's GHL pipeline.
Client names and figures published with written permission only. Case studies
- Account audit or new account build in your own Google Ads account
- Keyword research by job type and suburb, with negative keyword lists from day one
- Ad copy and extensions written for your services and service area
- A dedicated landing page per campaign, or tuning of the pages you already have
- Call tracking, form tracking and offline conversion import from the CRM
- Weekly optimisation, monthly plain-English report: spend, enquiries, booked jobs, cost per job
How it works
Three steps from first call to a system that runs
Book a call
Thirty minutes with Pav. You talk through where leads come from, where they go missing and what a good month looks like. No deck.
Get a mapped-out system
You get a plan drawn end to end: the ads, the CRM, the follow-up, the AI pieces, what each costs and what it replaces. It is walked through live on a second call, never emailed cold.
Launch and scale
Pav builds it, connects it to your tools and switches it on. Tracking runs from day one so budget moves toward whatever is producing booked jobs.
Industries
Where Google Ads works hardest
Further reading: How much should a tradie spend on Google Ads?
The fastest way to get an answer is a call.
Thirty minutes, no deck. Bring the parts of your business that frustrate you most and leave with a mapped-out system. Pav reads every enquiry himself and replies personally.
Engagement
Three ways to work with NetWorth Digital
Every engagement is custom-scoped. There is no public rate card. Pricing is walked through on the strategy call once the system is mapped.
- Direct access to Pav, who does the work
- Tracking set up before a dollar is spent
- Everything built in your own accounts: you own it
- Pav reads every enquiry himself and replies personally.
Ads management retainer
Scoped on the call
per month plus ad spend
Google Ads, Meta Ads or both, run by the person who built the landing page and the CRM behind it.
- Campaign build, keywords, audiences and creative direction
- Conversion tracking to the job, not the click
- Landing page and CRM tuning as data comes in
- Plain-English monthly report: spend, enquiries, booked jobs
Build project
Scoped on the call
one-off, scoped on the call
GoHighLevel CRM, automations, a website or landing page, or all three, built and handed over working.
- Pipeline, inbox, calendars and follow-up sequences
- Integrations with Xero, ServiceM8, Tradify, Jobber and similar
- Training for you and your team, recorded
- Thirty days of post-launch fixes included
AI systems
Scoped on the call
build plus monthly running cost
An AI voice agent on your line, or an agentic system that does the admin work between your tools.
- Scripted and tested against your real call types
- Books, qualifies and summarises into the CRM
- Human handover rules you control
- Call transcripts and monthly tuning
How much should a trade business spend on Google Ads?
It depends on the job value and the suburbs you cover. For a solo electrician the useful floor is usually a budget that can buy at least one or two clicks a day on your highest-value job type, and we map that figure on the call using live search data for your area rather than a national average.
Do I need a new website for Google Ads to work?
Not necessarily. You need a page for each campaign that matches the search, loads fast on a phone and has one obvious action. Sometimes that is a landing page we build, sometimes it is a tune-up of a page you already have.
Who owns the ad account?
You do. Everything is built in your own Google Ads account under your billing. If you ever stop working with NetWorth Digital, the account, the history and the data stay with you.
How soon will I see enquiries?
Search ads can produce enquiries in the first week because the demand already exists. The first month is about proving which job types convert; months two and three are where cost per job comes down as the data builds.
What does the monthly report show?
Spend, enquiries by source, booked jobs and cost per booked job. If a line on the report would not help you make a decision, it is not on the report.
Get Google Ads that reports booked jobs.
Book a thirty-minute call with Pav. Bring the parts of your business that frustrate you most and leave with a mapped-out system.
Founder-led. Adelaide based. Australia-wide. Pav reads every enquiry himself and replies personally.