Electricians case study
Google Ads and an AI voice agent for a South Australian electrician
A sole operator who was losing calls while working. The build paired a Google Ads search campaign, structured by job type, with an AI voice agent that answers, qualifies and logs every call into GoHighLevel.
- Client
- A sole-operator electrical business, South Australia
- Location
- South Australia
- Services
- Google Ads, AI voice agents, GoHighLevel CRM
The situation
- One electrician, one van, every call going to his personal mobile. On the tools most of the day, so a large share of calls went to voicemail.
- Word of mouth kept him busy but gave him no control over the type of work coming in.
- No campaign history, no tracking, no CRM.
What was built
- GoHighLevel sub-account with a dedicated business number, pipeline and lead-source tracking.
- AI voice agent on the business line: answers in seconds, asks what the job is, where and how urgent, books standard jobs and escalates emergencies to his mobile.
- Google Ads search campaign split by job type with a responsive search ad library per group, negative keyword lists and call tracking.
- Every call transcribed into the contact record so he calls back with the details in front of him.
Results
Figures for this engagement are being confirmed with the client in writing and will be published here once approved. Ask Pav on the call for a walkthrough of the live system.
Want this built for your business?
Book a thirty-minute call with Pav. Bring the parts of your business that frustrate you most and leave with a mapped-out system.
Founder-led. Adelaide based. Australia-wide. Pav reads every enquiry himself and replies personally.